Alessia Caruso

Currently designs and iterates complex user flows and contributes to the design system for Volotea's web and mobile platforms.

• Designed and iterated complex user flows across Volotea's web and mobile platforms, utilizing Figma for ideation, prototyping, and developer handoff to streamline product development cycles.
• Co-designed intuitive product features and user journeys, effectively balancing user needs with business goals to enhance functionality and simplicity.
• Contributed to the evolution and maintenance of Volotea's design system, ensuring brand consistency and improving design and development team efficiency.
• Collaborated closely with frontend developers to optimize design-to-implementation handoff processes and ensure pixel-perfect execution, minimizing discrepancies.
• Drove cross-functional collaboration with Product Owners, Developers, and Business stakeholders to deliver cohesive, user-centered features, aligning product vision and execution.

Led complex design projects from concept to delivery as a Freelance UI/UX Designer & Web Developer, ensuring smooth execution and client satisfaction.

• Directed end-to-end design projects from concept to delivery, consistently completing projects on time and under budget, which boosted client satisfaction and secured repeat business by 25%.
• Conducted comprehensive user research and analysis to extract valuable insights, driving strategic design decisions that improved overall user experience and client engagement by 15%.
• Designed and developed responsive web solutions across diverse industries, integrating aesthetics with functionality to produce visually compelling and user-friendly digital experiences across all devices.
• Developed responsive, accessible, and SEO-optimized front-end web solutions for CMS-based applications, leveraging HTML, CSS, and JavaScript to create interactive and scalable designs.
• Integrated AI tools (e.g., ChatGPT, Uizard, Freepik) into the creative workflow, accelerating ideation, content generation, and prototyping by 30% for UI concepts, visual assets, and copywriting.

Led the design and development of user-centered solutions for web and mobile applications, significantly improving usability and client satisfaction.

• Led the end-to-end design and development of user-centered web and mobile applications, creating wireframes, prototypes, and visual designs that significantly improved usability and client satisfaction by 20%.
• Enhanced collaboration with developers, reducing iteration cycles by 15% and ensuring design consistency, which accelerated product development and delivery timelines.
• Conducted in-depth user research and task analysis, resulting in a 25% reduction in the testing phase and a marked improvement in user experience across projects.
• Improved team design processes, fostering continuous innovation and driving 10% more efficient workflows, leading to higher-quality outcomes.

Integrated front-end development within CMS platforms and acted as a design specialist speaker at international e-commerce events.

• Integrated front-end development using HTML, CSS, and JavaScript within CMS platforms, ensuring smooth content management and visually appealing interfaces.
• Collaborated closely with back-end developers and project managers to guarantee cohesive project delivery, reinforcing a strong team dynamic and reducing project delays by 10%.
• Drove continuous improvement by enhancing website functionality through ongoing user feedback, significantly improving user experience by 15% and overall site performance.
• Presented as a design specialist at international e-commerce events, providing insights on latest trends and best practices in digital commerce to an audience of over 500 professionals.

Developed and refined UI elements and collaborated with the Art Director to create visually cohesive and functional user interfaces.

• Developed and refined UI elements, including font selection, typesetting, and establishing a cohesive style guide, ensuring consistency and enhancing user familiarity across the application by 20%.
• Collaborated closely with the Art Director to design wireframes, user flows, mockups, and prototypes, contributing to a visually cohesive and functional user interface that improved design efficiency by 10%.